Thoughtful partnerships for European travel
I’m Renee Hannes, the writer, photographer and travel planner behind Dream Plan Experience.
I have been travelling through Europe for nearly four decades, returning to the same places again and again rather than collecting destinations. France, Germany, Italy, Portugal and Spain are at the heart of my work, explored through neighbourhoods, locally owned stays, food, culture and the everyday details that give a place its character.
Today, I share that experience with a primarily North American audience of travellers who want to experience Europe well, not simply see more of it.
I work with destinations, hotels and distinctive accommodations, tourism brands and travel companies that align with that approach.
Slow travel is the philosophy behind my work. Europe, considered, is the mandate: to help travellers make more thoughtful choices about where they go, how they spend their time and what they choose to experience. I bring that same consideration to the partnerships I take on.
What’s it like to work with me
Before Dream Plan Experience became my full-time business, I spent 25 years in a corporate environment.
That experience still shapes how I work.
I understand that a successful partnership involves much more than producing a beautiful photograph or publishing an article. There are objectives to understand, timelines to manage, deliverables to meet and relationships to build.
I bring experience in partnership and relationship management, project management, communication and accountability to every collaboration.
For you, that means a creative partner who takes the work seriously, communicates clearly and understands both sides of a professional relationship.
For my audience, it means I remain selective.
I only introduce places, experiences and brands that make sense for the way I travel and the way they want to experience Europe.
Destination campaigns
The most interesting destination stories rarely come from trying to cover everything.
I work with tourism boards and destination partners to create thoughtful campaigns built around how a place actually feels to experience: its neighbourhoods, local culture, food, architecture, independent businesses and the experiences that make someone want to stay a little longer.
Depending on the campaign, this can include editorial coverage on Dream Plan Experience, original photography and video, social storytelling, newsletter or Substack coverage, and content created for the destination’s own channels.
My approach is particularly suited to destinations looking to reach experienced North American travellers interested in culture, slower travel and experiences beyond a traditional sightseeing checklist.
Hosted stays
Where you stay shapes how you experience a destination.
That is why distinctive accommodations have always been an important part of Dream Plan Experience.
I partner with boutique hotels, independent properties, historic stays, holiday rentals and other character-filled accommodations that offer something more than simply a place to sleep.
A hosted stay may become part of a wider destination story or, when the property itself warrants it, a dedicated feature across Dream Plan Experience and selected social or editorial channels.
I am especially interested in properties with a strong sense of place, thoughtful design, history, architecture or a connection to their local community.
Other ways we can work together
Depending on the brand and the story, partnerships may include:
- Sponsored editorial storytelling on Dream Plan Experience
- Social media campaigns and short-form video
- Newsletter and Substack partnerships
- Original travel photography and content creation
- Photography or content licensing
- Product or service testing and reviews
- Affiliate partnerships with brands I genuinely use and recommend
- Integrated campaigns across multiple Dream Plan Experience channels
Every partnership is considered individually. I do not offer paid links or paid insertions into existing articles, and sponsored relationships never guarantee a positive recommendation.
Editorial trust comes first.
An audience planning Europe differently
Dream Plan Experience reaches travellers across the website, email, Substack and social media, with the United States, Canada and the United Kingdom among my key markets.
They are largely experienced, culturally curious travellers who care about where they stay, where they eat and how they spend their time.
They are interested in beautiful places, certainly, but they are also interested in making better choices once they get there.
Many are actively planning European trips and looking for trusted recommendations about destinations, accommodations, experiences and travel products.
Current audience reach, demographics, engagement and partnership information are available in my media kit, available upon request.
A few past partnerships
I have worked with hotels, holiday rentals, tourism organizations and travel brands in Europe and Canada.
Past collaborations have included the Berlin Tourism Board, luxury and boutique accommodations in Paris, Lisbon and Porto, Frankfurt, and travel-industry partners ranging from tours and experiences to products I use while travelling.
My work has included destination storytelling, hosted stays, sponsored editorial, photography, social media content and affiliate partnerships.
What matters most to me is that the partnership makes sense for both the brand and the people who trust my recommendations.
[VIEW SELECTED PARTNERSHIPS / CASE STUDIES]
Have something in mind?
If your destination, property or travel brand feels aligned with Dream Plan Experience, I would be happy to hear what you are working on.
Tell me a little about your brand, the partnership you have in mind, your timing and what you hope to achieve.
From there, I can recommend the approach and deliverables that make the most sense.
Partnerships are individually scoped based on the campaign, deliverables, usage rights and requirements.
Advertise to an Engaged Travel Audience
With a highly engaged community of 1,000 subscribers, my newsletter reaches readers who are passionate about immersive European travel.
These are thoughtful, culturally curious travellers—mostly North Americans—actively planning trips and seeking trusted recommendations for accommodations, tours, and experiences.
Partnering with my newsletter puts your brand in front of an audience that values quality, expertise, and meaningful travel, giving your message real impact.
Rates are negotiable.
Contact me
Let’s discuss how I can help you bring your brand to a new audience. You can contact me at renee@dreamplanexperience.com.